About Us

Originally founded in 1942 by Eric Peterson, Peterson Insurance Associates, Inc. continues as a family business. The founder’s daughter, Darlene Stormfels and granddaughter, Amy Siegel manage the business today. The agency has represented the Erie Insurance Group since our inception. The Peterson Insurance Associates, Inc. managers and staff are dedicated to our customer needs and our customers become our family, always upholding our agency motto of “Customer Service Is Our #1 Priority”.

We are an independent agent representing a variety of companies providing our agency the ability to find the best protection for our customers. Our agency assists our clients with the process of purchasing the insurance product, servicing and review of your insurance. In the event of a claim, our agency managers and staff will guide you through the claim process.

An Independent Advantage

We are Independent Agents in Rochester, Pennsylvania, free to choose the best carrier for your insurance needs. We do not work for an insurance company; we work for you. We work on your side when you have a loss and follow through to see that you get fair, prompt payment and service. Peterson Insurance Associates, Inc. represents a carefully selected group of financially strong, reputable insurance companies. Therefore, we are able to offer you the best coverage at the most competitive price. What is an Independent Insurance Agent? When you decide to buy a car, you wouldn't purchase the first one you see. What if one day the automobile industry decided to make only one type of car, one make and one model. You wouldn't have a choice! The same situation holds true for insurance. You need insurance to drive a car, to purchase a house, to protect your family's financial future and to run a small business. But if there was only one insurance company that offered only one type of insurance, you wouldn't have a choice. The only solution would be going to that one company. With an independent insurance agent, you have choices. Independent agents are not tied to any one insurance company. One of the advantages of using an independent agent is that he or she works to satisfy your needs. You are using an expert for an important financial decision. An independent agent has several companies that he or she can approach to get you the best coverage at the best price. And your independent agent will know the companies with the most efficient claims departments to recover your losses as quickly as possible. When you buy insurance, you want an advocate who will properly assess the risks you face and give you an objective analysis of the marketplace, because it's up to you to make the final choice.